Regenerative + Wildlife Friendly® certification of natural fibers contributes to wildlife conservation and grassland regeneration in Argentine Patagonia. Regenerative + Wildlife Friendly livestock farming comprises a set of practices that seek to develop sustainable production that improves soil health (including carbon sequestration and water retention), conserves biodiversity, preserves natural grasslands, enhances the socioeconomic well-being of communities, and helps adaptation to the increasing challenges of climate change.